Taking Risks
I’m kind of an anomaly. I’ve not really taken any “risks” to get to where I am today.
The most risk I’ve taken is probably taking on more clients than I could handle, and that’s a risk most people would take in a heartbeat.
But honestly speaking, taking risks has never been my thing. I’ve always played it Smart. Safe.
Not cool… I know.
And I don’t pride myself on that.
The fact I’ve gotten this far with only a little risk isn’t impressive at all.
If I’m being honest, I didn’t avoid risk because I was smart. I avoided it because I didn’t want to be uncomfortable.
I hate being wrong. I hate the idea of people seeing me fail.
So whenever things went wrong, I would just come out and say I’ve decided to “restart” my agency.
Me “playing it safe” wasn’t about protecting downside. It was about protecting my ego.
It kept me intact. It kept me looking competent. It kept me from having to face the version of myself that might fall short.
But it also kept me smaller than I know I could be.
Playing it safe didn’t move me forward. It just kept me comfortable.
And comfort has a way of quietly killing your dreams before you notice it.