Public Story vs Private Story
Public story and private story are two different things.
So many brand owners and agencies tell you one story when the reality is completely different.
I know a really big agency owner.
Talks about how all his clients come from content and outbound.
??
They’re all referral clients.
He’s not out here cold emailing.
He doesn’t have an insane content strategy.
He just has great relationships with the right people.
But that doesn’t sound as good.
So he makes up a story that does and people believe it.
They try to copy what he says he’s doing.
Then wonder why it’s not working for them.
Because it’s not real.
This happens everywhere.
Someone claims they scaled with ads when really they just had one big partnership.
Someone says they grew their audience organically when they spend the most on ads.
The public story is marketing.
The private story is what actually happened.
And most people are selling you the public story because it sounds better.
So stop trying to replicate what people say they did.
Take success stories with a grain of salt.
Because chances are, it’s completely different.