Copy the People Ahead of You
Copy the people ahead of you!!
Their framework, their approach to things, their mindset.
Virgil Abloh had the 3% rule.
Take what already works and change 3% of it.
That’s innovation.
Everyone thinks they need to reinvent the wheel.
Come up with something completely original.
Build from scratch.
You don’t.
The people winning right now didn’t create something brand new. They took what was already working and made it slightly better. Slightly different. Slightly more them.
Look at what’s working in your space. Study the people ahead of you. See what they’re doing.
Then take that framework and add your 3%.
Your voice.
Your perspective.
Your twist.
That’s how you win. Not by starting from zero. By starting from what’s proven and making it yours.